Mozilla Launches Petition Urging Apple to Reset Interest-Based Ad Identifiers on Monthly Basis

Mozilla, the company behind Firefox, today launched a petition urging Apple to reset the unique IDs used to serve interest-based ads in the App Store and Apple News apps on the iPhone, iPad, iPod touch, and Apple TV on a monthly basis.






Mozilla takes aim at Apple's recent iPhone privacy ad in a blog post:

Apple's latest marketing campaign — "Privacy. That's iPhone" — made us raise our eyebrows.




It's true that Apple has an impressive track record of protecting users' privacy, from end-to-end encryption on iMessage to anti-tracking in Safari.




But a key feature in iPhones has us worried, and makes their latest slogan ring a bit hollow.




Each iPhone that Apple sells comes with a unique ID (called an "identifier for advertisers" or IDFA), which lets advertisers track the actions users take when they use apps. It's like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all.

These identifiers can already be manually reset under Settings > Privacy > Advertising on iOS devices and under Settings > General > Privacy on Apple TV, but Mozilla is asking for "a real cap" with an automatic monthly reset to make it "harder for companies to build a profile about you over time."






"If Apple makes this change, it won't just improve the privacy of iPhones — it will send Silicon Valley the message that users want companies to safeguard their privacy by default," wrote Ashley Boyd, Mozilla's VP of Advocacy.




Interest-based ads in the App Store and Apple News app are based on information such as your App Store search history and Apple News reading history. Apple makes it easy to opt out, but Mozilla argues that "most people don't know that feature even exists, let alone that they should turn it off."




We'll provide an update if Apple responds.Worth Reading:hacking apps

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iOS 13 Expected to Feature Dark Mode, Redesigned Volume Indicator, Improved iPad Multitasking, and More

Ahead of Apple introducing iOS 13 at WWDC in June, 9to5Mac's Guilherme Rambo has shared new details about what to expect. The report cites sources familiar with the matter and help from developer Steve Troughton-Smith.






iOS 13 Dark Mode concept by Léo Vallet




First, the report claims that a long-awaited systemwide Dark Mode is coming to the iPhone and iPad with iOS 13:

There will be a system-wide Dark Mode that can be enabled in Settings, including a high contrast version, similar to what's already available on macOS. Speaking of macOS, iPad apps that run on the Mac using Marzipan will finally take advantage of the Dark Mode support on both systems.

Improved multitasking is expected on the iPad with iOS 13, including support for multiple windows and stackable cards in apps:

Each window will also be able to contain sheets that are initially attached to a portion of the screen, but can be detached with a drag gesture, becoming a card that can be moved around freely, similar to what an open-source project called "PanelKit" could do.




These cards can also be stacked on top of each other, and use a depth effect to indicate which cards are on top and which are on the bottom. Cards can be flung away to dismiss them.

To the joy of everyone, iOS 13 is said to feature a new volume HUD that is hopefully far less obtrusive than the current one. Apple's software engineering chief Craig Federighi hinted at this in an email to a customer earlier this year.




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iPads are also expected to receive a new standard undo gesture for text input on iOS 13beyond the existing shake-to-undo. The report claims the new gesture is initiated with a three-finger tap on the keyboard area, and then users can slide left or right to undo and redo actions interactively.




Additional gestures are expected to be introduced in iOS 13 that allow for the selection of multiple items in table views and collection views. Users will supposedly be able to "drag with multiple fingers on a list or collection of items to draw a selection, similar to clicking and dragging in Finder on the Mac."




The report adds that Safari for iPad on iOS 13 will automatically ask for a desktop version of websites when necessary, while the Mail app will organize messages into searchable categories such as marketing, purchases, travel, "not important," and more. The new Mail app is also said to have a "read later" queue.




Font management is also expected to improve in iOS 13, with a new font management menu in the Settings app.




Other features expected in iOS 13 include a redesigned Reminders app that extends to the Mac, improved "Hey Siri" rejection for common ambient noises such as laughter and crying babies, improved multilingual support for keyboards and dictation, and expanded in-app printing controls, according to 9to5Mac.Also Read:Best Alternatives to 123Movies

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